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SL UNVEILS NEW BRAND IDENTITY TO HERALD ITS THIRD DECADE AS AN ALTERNATIVE ASSET MANAGER
SL Investment Management (SL), one of the largest life
settlements investment managers in Europe and leader in the UK TEP
market, has unveiled its new brand identity to further underpin its
commitment to cementing its position as a leader in low correlated
funds as an alternative to traditional capital markets.
Since SL's launch in the early 90s into the TEP market, it has
evolved into a business that now works with professional and
institutional investors globally.
SL has total funds under management and advice of c £708
million/US $1.1 billion (31/12/2011) and offers a wide range of
investment management services alongside its roots in core traded
endowment policy expertise, including the world's first TEP
Investment Fund listed on the London Stock Exchange.
In 2009 SL's change of name from Surrenda-Link helped to reflect
its evolution into an Investment Manager. The new brand identity
heralds the company's third decade, which will see further asset
and service diversification, with a commitment to offer low market
correlated solutions to support investors in mitigating market
The new identity features a visually colourful tree icon to
symbolise the qualities of 'growth' and 'stability of foundations'.
These qualities are those that SL wishes to reflect in the message
to its clients and in its markets.
Paul Sands, SL's Chief Executive Officer, commenting on the new
brand identity, said: "SL is a well-established business with
stable and secure foundations which strengthen our capability to
protect and safeguard client's investments. Our new ID
reflects us perfectly and leads us forward into this next exciting
period of development."