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03 September 2012

SL unveils new brand identity to herald its third decade as an alternative asset manager

SL Investment Management (SL), one of the largest life settlements investment managers in Europe and leader in the UK TEP market, has unveiled its new brand identity to further underpin its commitment to cementing its position as a leader in low correlated funds as an alternative to traditional capital markets.

Since SL's launch in the early 90s into the TEP market, it has evolved into a business that now works with professional and institutional investors globally.

SL has total funds under management and advice of c £708 million/US $1.1 billion (31/12/2011) and offers a wide range of investment management services alongside its roots in core traded endowment policy expertise, including the world's first TEP Investment Fund listed on the London Stock Exchange.

In 2009 SL's change of name from Surrenda-Link helped to reflect its evolution into an Investment Manager. The new brand identity heralds the company's third decade, which will see further asset and service diversification, with a commitment to offer low market correlated solutions to support investors in mitigating market volatility.

The new identity features a visually colourful tree icon to symbolise the qualities of 'growth' and 'stability of foundations'. These qualities are those that SL wishes to reflect in the message to its clients and in its markets.

Paul Sands, SL's Chief Executive Officer, commenting on the new brand identity, said: "SL is a well-established business with stable and secure foundations which strengthen our capability to protect and safeguard client's investments. Our new ID reflects us perfectly and leads us forward into this next exciting period of development."

Read more; SL launches new brand identity